These are accompanied visits from journalists, including a formal interview and an informal chat, preferably over lunch. As well as normally providing the immediate copy for an up-coming edition – usually one to two pages in trade magazines – these interviews are also good contact sessions, which should provide other future editorial opportunities.

We would aim to institute a series of well spaced such interviews at your headquarters and other venues. The aim of the spacing is to ensure that there is always something new to talk about.