One of the services we cannot quantify until it is needed is the crisis management aspect of PR. This is where, as happens with the best run companies, something goes wrong. This could be redundancies, closures, accidents, problems with equipment or information that gets leaked before you are ready to talk about it and so on.
In the event of this happening, we would work closely with you to reduce the impact of any problems that may arise. This can be done by preventing or delaying publication, angling the story to limit the damage or turning it into a positive story. Which of these routes is appropriate is dependent on the story and the media involved.