In parallel with the PR contract we can also operate as your advertising booking and planning agency; liaising and negotiating with publications, proof reading, ensuring the best possible prices, that everything happens when it should and that the right ads go to the right publications.
This activity is not part of the core PR contract and would be costed separately. If the advertising programme operates as expected, this should not actually cost Ledbury a penny, as the costs come out of agency fees paid by the publications (see Costs).
We recommend using advertising in support of the PR campaign as much as possible. Despite protestations from journalists regarding editorial integrity, it always helps to get your press release etc published if the editor knows you are an advertiser. This all helps to create a good relationship with the magazine, an essential part of a successful PR campaign. However, much more can be explained, and more of you messages conveyed, in a good PR campaign than can ever be achieved by a press ad campaign alone, unless your pockets are inexhaustibly deep.
We can, design and produce ads for you, help you plan your ad programme, deal with bookings and the mechanics of ensuring the right artwork is delivered in the right format.