How PR works

You may think you have an idea of what public relations is all about from what you have seen on the news, in films or on TV, but that will be the glamorous and expensive end of the spectrum.

What we specialise in is getting your key messages and information about your products into the editorial columns of the trade press, both in print and web-based. We do this by providing hard-pressed journalists with the information they need, when they need it, in the form of well-written copy.

This provides your customers with much more in-depth information on your products and services than can ever be achieved through advertising alone. It also has a lot more independence and credibility than advertisements can convey.

This requires creativity, attention to detail, an in-depth knowledge of what the media require and strong administration.